I've been in the lighting industry for over 18 years after learning the biz from the ground up: I started as a "grunt," working for my parents' lighting agency doing repairs and service work. On Saturdays, I made extra cash working for a very successful lighting showroom. That's where I learned which showroom services were most important. That's also where I came up with the idea of "Extreme" Customer Service.

Extreme Customer Service
It means that, as a sales rep, there is almost nothing I won't do to help my customer's business. Need a display built? I'll build it. A floor swept? I'll sweep it. My team and I will wait on our distributors' customers, vacuum, or stock shelves. Whatever helps our distributors helps us; and we'll do it.

Richard Alan's Bio
Richard Alan graduated from the University of Florida in 1991 with a Bachelor of Science in Business Administration. While attending college, he worked full-time as a restaurant waiter, trainer, made the honor society and served as President of his fraternity, Pi Kappa Phi.

Since starting his career in the lighting business, Richard has been the sales rep of the year for Kichler Lighting, Hanover Lantern, Zaneen Lighting, Emerson Ceiling Fans, and twice for Nulco Lighting & Fanimation Fans. He was Schonbek Territory Developer of the Year. He's also won the Kichler Grand Slam award four times.

Richard's been written up in the Home Lighting Magazine several times, is a member of the American Lighting Association, an affiliate member of the American Society of Interior Designers and has served on dozens of representative councils for manufacturers.